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Variety Announces Additional Speakers and Programming for Entertainment Marketing Summit
Sue Kroll, head of global marketing at Amazon MGM Studios will participate in a conversation with Variety co-editor-in-chief Cynthia Littleton.
Variety has added more participants to its Entertainment Marketing Summit, including Sue Kroll, head of global marketing at Amazon MGM Studios; Jana Arbanas, vice chair and U.S. telecom, media and entertainment sector leader at Deloitte LLP; Molly Sims, founder of YSE Beauty, actress, podcast host, producer and philanthropist; and Tammy Henault, CMO of the National Basketball Association. Henault joins the panel discussion “Live Events in the Marketing Zeitgeist,” moderated by Jay Tucker, executive director of the Center for Media, Entertainment & Sports at UCLA Anderson School of Management. “The industry as we know it is rapidly changing, with the advent of generative AI, social platforms that are uprooting audience engagement, the growth of the creator economy and more.
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