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Variety Announces Additional Programming for Entertainment Marketing Summit Including Marketing Chiefs at FX, Lionsgate, Pixar, 20th Century Studios, NBC Universal
Newly added speakers include marketing chiefs at FX, Lionsgate, Pixar, 20th Century Studios, NBC Universal & more.
Stephanie Gibbons, President, Creative, Strategy and Digital, Multi-Platform Marketing, FX, along with Dawn Yang, Global Head of Entertainment Partnerships, TikTok, will join the “The Anatomy of a Fan Favorite Campaign” panel. Gayle Troberman, Executive Marketing Advisor, iHeartMedia will join China Widener, Vice Chair and US Technology, Media and Telecommunications Industry leader, Deloitte, for a conversation about novel ways iHeart is reaching audiences. This means understanding younger audiences, using technology to personalize content and advertising, and exploring new distribution and monetization strategies,” said Doug Van Dyke, vice chair, Deloitte LLP and U.S. telecom, media and entertainment sector leader.
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