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Variety 10 Debuts Inaugural List: Disney’s Asad Ayaz, Netflix’s Marian Lee Among Global Marketer Honorees
Variety 10 debuts global entertainment marketers from Disney's Asad Ayaz to Netflix's Marian Lee.
Over past decades, Variety has introduced a number of editorial features designed to help readers navigate the new- est and the most impactful players in the fast-moving, complex global entertainment industry. It was an appropriate way to honor McKnight, who has led the toymaker’s successful efforts to reconceptualize the fashion doll for modern sensibilities, expanding ethnic and body diversity and amping up Barbie’s social media presence, giving her a first-person blog and Instagram channel to make her more relatable to kids and, more important, parents. Prior to joining PepsiCo in 2021, Wakely served as lead chief marketing officer at Mars, where, over a 20-year tenure, she learned how to effectively leverage consumer familiarity with iconic brands to forge unforgettable — and global — bonds with their products.
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