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V&A museum seeks Swiftie to advise on Taylor Swift fan culture


The post will be one of five superfan adviser roles with experts also sought on Crocs, tufting, drag and emojis

The Victoria and Albert museum in London is seeking a British “Swiftie” to advise on the fan culture around Taylor Swift. Beyond the three-hour performance put in by the 34-year-old pop star, the shows have become notable for fans swapping friendship bracelets(inspired by a lyric in her 2022 song You’re on Your Own, Kid), wearing Swift-themed costumes and painting homemade signs – artefacts the museum is said to be interested in. Successful applicants for the Swift role will surely evince a depth of knowledge dating back nearly two decades: literacy in “No it’s Becky”, the alleged secret album Karma, the “scrunchie theory”, “maple latte” and “I ♥ TS”.

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