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Utopia Music Looking for ‘Fresh Start’ With Proper Rebrand


Utopia Music's name change and rebranding to Proper Music Group was announced following a chaotic 2023 for the Swiss music tech and distribution firm.

“Our previous brand identity doesn’t accurately reflect who we are today and where we aim to go in the future,” said the chief executive – a former managing director of Investment Advisors Zug AG, which operated on behalf of Utopia’s majority shareholder group. Together, the company says, they will provide clients with a “comprehensive suite of tech services” — including cross-platform analytics and royalty tracking, processing and payments — all built around the firm’s music distribution business, which has long generated the bulk of its revenue. The company’s executive team remains unchanged with Stebler supported by deputy CEOs Alain Couttolenc a nd Drew Hill, a long-serving veteran of the U.K. physical music industry, who doubles as Utopia/Proper Group’s chief of distribution.

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