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UTA Signs European Production Powerhouse Banijay For Branded Content

UTA has signed Banijay for branded content and will help with IP and brand delivery.

Also working closely with the super-indie’s new live events division, UTA will “introduce BBE to brands, promote the value of brand-funded entertainment and demonstrate its importance in effective marketing strategies,” it said. It has since worked across the likes of Big Brother – Knossi Edition on Joyn/Twich and Niall Horan’s Homecoming: The Road To Mullingar with Lewis Capaldi with Guinness. Sam Glynne, EMEA boss of UTA Entertainment and Culture Marketing, said the agency is “perfectly placed to help BBE navigate the best way to exploit IP for brands.”

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