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UTA Set to Boost Banijay’s Branded Content Arm
United Talent Agency will serve as marketing consultant and talent representative for Banijay Entertainment's branded entertainment arm.
The agency will serve as marketing consultant and talent representative for Banijay Branded Entertainment (BBE), the group’s specialized division focused on brand-funded content. Recent projects include “Big Brother – Knossi Edition” for Twitch and Joyn, “Niall Horan’s Homecoming” with Guinness for Prime Video and “Maître Chocolatier – Talenti in Sfida” for Lindt. Working with Banijay Entertainment’s worldwide collective of leading producers, the division strives to expand the opportunities for its specialist creators, who deliver world-class storymaking for brands like Lindt, Pantene and Birra Moretti.
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