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UTA Elevates Patrick Herold And Rachel Viola To Co-Heads Of Its Theater Practice
Following a Tony season in which it collected 28 nominations, UTA has upped Patrick Herold and Rachel Viola to co-heads of its theater practice.
His previous roles in the industry have included owning literary agency Helen Merrill Ltd. and holding the posts of associate general manager of Lincoln Center Theater, director of development at New York Theatre Workshop and trustee of Dramatists Play Service. Composers and lyricists such as Rufus Wainwright, Cyndi Lauper, Scott Frankel, Michael Korie, Rickie Lee Jones, Rosanne Cash, and Stephen Trask are on his roster, as are a range of acclaimed directors and designers. Recent projects connected to Viola include the Broadway transfers of Cole Escola’s Oh, Mary!, Job by Max Wolf Friedlich, the upcoming The Roommate by Jen Silverman, and Sanaz Toossi’s Pulitzer Prize-winning English.
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