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UTA and MediaLink Go Big on Digital Creators, Gen Z Marketers at Cannes Lions as New Leaders Take Reins
MediaLink and UTA mount a big presence at Cannes Lions as the agency looks to move on after a messy break with MediaLink founder Michael Kassan.
Donna Sharp and Christopher Vollmer, MediaLink’s new promoted managing directors and newly named UTA partners, told Variety in an interview on the eve of Cannes Lions that the annual in-person gathering is more vital than ever at a moment of massive transition for media, entertainment and marketing. In addition to four days of activations and programming at MediaLink Beach, the banner has teamed again with iHeartMedia to host a nighttime bash on Tuesday night at Cannes’ tony Hotel du Cap-Eden-Roc, with Lenny Kravitz on board as headliner (last year it was Lizzo). “The creator economy is continuously redefining the cultural landscape and it’s exciting to see brands recognize their ability to engage wide audiences and foster authentic connections,” said Ali Berman, co-head of the division.
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