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UTA Acquires JUV, Agency and Consulting Firm Specializing in Targeting Gen Z Consumers


UTA has acquired JUV Consulting, a marketing, creative services and research agency that helps clients target Gen Z consumers.

Ahmed and the rest of the JUV team will report to current UTA Entertainment & Culture Marketing co-heads David Anderson and Julian Jacobs. UTA’s Jacobs commented, “Ziad Ahmed and the JUV team have become the clear leader in helping brands understand and engage with Gen Z and youth culture. We are thrilled to have their unique expertise now part of UTA, and further supercharge our ability to help clients build authentic connections and community with the next generation of consumers.”

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