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Using AI to Replace an Actor Is Now Against the Law in California

California Governor Gavin Newsom signed a pair of bills sponsored by SAG-AFTRA that extend the guild's recent AI protections.

Using an AI-generated digital replica to replace the contributions of an actor or performer’s voice or likeness — whether that individual is living or dead — is now against the law in California. The other bill though is the first of its kind in the U.S., even as SAG-AFTRA and other labor unions are actively pushing for protections on the federal level, specifically the No Fakes Act that last week was introduced in the U.S. House of Representatives. “It is a momentous day for SAG-AFTRA members and everyone else, because the AI protections we fought so hard for last year are now expanded upon by California law thanks to the Legislature and Gov.

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