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Usher looks back on the 'bidding war' between him and Justin Timberlake over who would sign budding singer Justin Bieber 15 years ago
Usher is looking back on a tumultuous chapter in his career that helped launched then-budding singer Justin Bieber to superstardom.
Usher — who hosted a wildly popular halftime show performance at Super Bowl LVIII this month — recalled how in 2008 he and Timberlake squared off in a 'bidding war' in hopes of getting Bieber on one their labels ahead of what they both correctly predicted would be a lucrative career. Usher added that he and Braun were determined to close the deal because 'there can only be one Justin,' suggesting that he thought Timberlake's film might overshadow Bieber at the start of his career; seen on The Kelly Clarkson Show Usher added that he and Braun were determined to close the deal because 'there can only be one Justin,' suggesting that he thought Timberlake's film might overshadow Bieber at the start of his career.
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