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Usher & Tyla Join 2024 Coke Studio Artist Lineup
Usher and Tyla join the Coke Studio 2024 artist lineup, which includes Peggy Gou, NewJeans and Karol G, with each original music and performances.
“Being part of this year’s Coke Studio lineup is both an honor and an opportunity to engage with my fans through the power of music,” Usher says in a statement. Coke Studio is Coca-Cola’s biggest global music program of 2024, with the songs from each involved artist set to be used in the brand’s marketing in more than 150 countries — roughly 75% of the world. “We’re thrilled to welcome two of our favorite artists, Usher and Tyla, to our incredible 2024 lineup,” Josh Burke, the Coca-Cola Company’s global head of music and culture marketing, said in a statement.
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