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Upfronts Blend Showmanship With Anxiety As Media Giants Vie With Streamers And Economic Jitters
As economic uncertainty clouds the ad business, media companies and streamers will take the stage in New York to entice upfront advertisers.
The year has gotten off to a clamorous start for corporate America (not to mention the rest of us), with epic stock market gyrations and President Trump’s chaotic tariff rollout ramping up the anxiety levels. But the viewing habits were way different back then.” Digital outlet Bleacher Report, to that end, has been a key ingredient for WBD across various corporate iterations over the past decade and will play a role again in this upfront cycle. Highlights include BravoCon; the debut of the NBA this fall; the Milan Olympics and the Super Bowl next February; the North America-hosted World Cup on Telemundo this summer; and then NBC’s 100th anniversary next November.
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