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Upfronts 2025 Takeaways & Report Card: Amazon and Netflix Return Strong, Scripted Programming Purged on Broadcast
Variety breaks down the biggest takeaways from the 2025 upfront season
Grade: ABest star moment: Jamie Lee Curtis and Arnold Schwarzenegger going off scriptBest pitch: Michael B. Jordan revealing “Creed” spinoff series “Delphi”Best use of music: Lizzo performing “About Damn Time” liveWorst use of jargon: “Full funnel advertising”Biggest bet on a show: “Spider-Noir” Grade: BBest star moment Michael Jordan appearing (via video) to announce involvement in NBA on NBCBest pitch “Wicked” taking center stage for the second year in a rowBest use of music John Tesh playing “Roundball Rock” with an orchestraWorst use of jargon Stop trying to make “Versant” happen, NBCU. Grade: ABest star moment: Jerry Jones going way off scriptBest pitch: Jude Law and Jason Bateman teasing “Black Rabbit”Best use of music: “Thunderstruck” featuring the Dallas Cowboys cheerleadersWorst use of jargon: “Our biggest titles … are not just shows anymore.
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