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Upfronts 2024: Where & When They’re Happening
The traditional pilot process may be dying out but that’s not stopping the glitz and glamor of the TV Upfronts in New York. Traditionally, broadcast networks would be scrambling to make dozens of last minute decisions on a crop of new shows as well as heavily negotiated renewals as we head into the week of […]
Traditionally, broadcast networks would be scrambling to make dozens of last minute decisions on a crop of new shows as well as heavily negotiated renewals as we head into the week of Upfronts. But that hasn’t stopped the majority of these networks – excluding CBS and The CW – as well as some of their streaming rivals in the shape of Amazon and Netflix from using the week of Upfronts to tout their latest wares and show off their talent in front of advertisers. There will still be a number of programming deals unveiled during the week, although as Nellie Andreeva points out, it is unlikely to look much like it did twenty years ago when shows such as Lost, Desperate Housewives, Grey’s Anatomy, House, The Office and Veronica Mars launched what may have been broadcast television’s greatest ever season.
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