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Upfronts 2024: TV Insiders Ready to ‘Sprint’ and Schmooze Again After 2023’s Strike Disruption (FULL CALENDAR)
TV industry insiders are set to return to schmoozy form for the 'sprint' of upfronts week, after the WGA strike put a damper on 2023's events.
From news to sports to entertainment, in English and in Spanish, on linear and streaming, and everything in between – NBCUniversal has an unrivaled portfolio of content, talent and technology that we are thrilled to pull the curtain back on Monday morning.” Though talent can come back – and the networks and streamers are happy to have them doing the heavy lifting on stage – the assignment of being front and center at upfront programming presentations isn’t as glamorous as it once was for A-listers. Multiple individuals say media companies are sending fewer employees from Los Angeles to New York for the week this year, and the scripted departments are being relied upon less heavily to fill out the programs, as presentations are more likely to focus on sports and unscripted content.
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