Get the latest gossip
Upfront About It: Where Major Players Stand Going Into Annual Pitch to Advertisers
Variety breaks down the landscape going into upfronts week in New York
CBS has found a sweet spot with weekly procedurals with a dramedy bent, suchas “Elsbeth.” And the network has ordered multiple expansions of existing franchises, including “Boston Blue,” “CIA” and “Sheriff Country.” Netflix has extracted international megahits like South Korea’s “Squid Game” and Spain’s “Money Heist.” And it has turned mid-budget original dramas like “Baby Reindeer” and “Adolescence” into global phenomena. Medical drama “The Pitt” has revived hopes for shows that drop episodes weekly, while HBO’s“Hacks” and “The Last of Us” are getting new attention in their current seasons — and will supportads on certain tiers of Max.
Or read this on Variety