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Unrivaled Women’s Basketball Games Feature Ad-Free Quarters — Which Big Leagues Can’t
The start-up Unrivaled women's basketball league offers commercial-free first and fourth quarters at a time when big leagues fret about too many ads
The start-up three-on-three women’s basketball league, with clubs such as the Phantoms and the Lunar Owls, launched in part to provide an alternative for players who often travel abroad to play during the WNBA off season, but it is also doing something different for its sponsors. NBA Commissioner Adam Silver indicated in late January during a conversation on “The Dan Patrick Show” that he was “a fan” of shortening quarters to ten minutes from 12 to match up with play at the college level and at the Olympics. Last year, NBC Sports even went so far as to allow Coca-Cola Co., Delta, Eli Lilly & Co., Toyota Motor Corp., Visa, and Comcast’s Xfinity to sponsor a live hour of coverage of the Olympics Games Opening Ceremony that had no traditional ad interruptions(each advertiser’s logo appeared in the upper right-hand corner of the screen during the program for approximately ten minutes).
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