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Unleash the Channel Within: Why Tony Robbins Made a FAST Pact With Paramount Global
Paramount courted Tony Robbins to partner on a FAST channel because the self-help veteran has a big library of content that has rarely been seen on TV.
Tony Robbins wears many hats in a typical day: bestselling author, psychiatrist, motivational speaker, business strategist and life skills coach. He’s also been active in recruiting third-party distribution deals, i.e., working with independent producers to give a small player the benefit of a big studio’s sales and marketing infrastructure. Launch partners for the Robbins channel include Roku, Pluto TV (part of Paramount Global), Prime Video and Comcast’s Plex.
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