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Univision Hopes Spanish-Language Super Bowl Scores New Points With NFL
Univision hopes its first U.S. Spanish-language telecast of the Super Bowl will help the company generate closer content ties to the NFL.
And it’s betting a successful telecast will get noticed by the sports league whose games continue to win big linear audiences even as more TV viewers move to streaming. Nissan’s Univision Super Bowl ad features “Saturday Night Live” cast member Marcello Hernandez, who is of Cuban and Dominican descent, along with Mexican-American band Grupo Fronteria. Consumer-credit reporter Experian has used Univision research to find better ways to appeal to its viewership, says Steve Hartmann, the company’s vice president of consumer marketing.
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