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Universal, Meta Expand Partnership For ‘Social Music Opportunities’
The new arrangement covers Meta’s platforms including Facebook, Instagram, Messenger, Horizon, Threads and for the first time, WhatsApp.
The new arrangement, announced Monday, Aug. 12, covers Meta’s platforms including Facebook, Instagram, Messenger, Horizon, Threads and for the first time, WhatsApp. The origins of this arrangement can be traced back to 2017, when Facebook and Universal entered into what Billboard described at the time as an unprecedented and global licensing partnership that would shake-up the way people listen to and share music on the popular social platform. In recent months, both parties have collaborated on “landmark campaign rollouts” across the Meta ecosystem for artists including Billie Eilish, Karol G and Taylor Swift.
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