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Universal signs TikTok deal allowing artists back on platform
Music giant pulled content amid row over issues such as deepfake AI-generated music and artists’ compensation
The deal pledges to tackle concerns about generative AI – technology that produces highly convincing audio, image and text from simple hand-typed prompts – with TikTok saying it would work with Universal to remove unauthorised AI-made content. Released in April last year, it was pulled from TikTok, Spotify and YouTube, with Universal warning at the time that unapproved AI-generated music was “denying artists their due compensation”. The companies said the deal would deliver improved pay terms for Universal artists, provide new promotional opportunities for recordings and songs and introduce “industry-leading protections” on AI.
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