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Universal Music Group Warns It Will Pull Songs From TikTok After Deal Expiration
Universal Music Group said it failed to reach new licensing terms with TikTok -- and that as such, it will no longer license content to the app.
Artists on Universal Music Group labels include Taylor Swift, Bad Bunny, Sting, The Weeknd, Alicia Keys, SZA, Steve Lacy, Drake, Billie Eilish, Kendrick Lamar, Rosalía, Harry Styles, Ariana Grande, Justin Bieber, Adele, U2, Elton John, J Balvin, Brandi Carlile, Coldplay, Pearl Jam, Bob Dylan and Post Malone. Three years ago, in February 2021, UMG touted a global agreement with TikTok that it said “delivers equitable compensation for recording artists and songwriters and significantly expands and enhances the companies’ existing relationship, promoting the development of new innovative experiences.” On Tuesday, UMG posted an open letter “to the artist and songwriter community,” with the headline, “Why We Must Call Time Out on TikTok.”
Or read this on Variety