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Universal Music Group Catalog To Return To TikTok As Companies Strike New Licensing Agreement
Universal Music Group & TikTok have announced a new licensing agreement that will return music from UMG artists, songwriters & labels to the platform
The joint agreement announced today “marks a new era of strategic collaboration between the two organizations, built on a shared commitment to help UMG’s artists and songwriters achieve their creative and commercial potential,” the companies said in a statement. The deal is designed to deliver improved remuneration for UMG’s songwriters and artists, new promotional and engagement opportunities for their recordings and songs and industry-leading protections with respect to generative AI. Michael Nash, Chief Digital Officer and EVP, Universal Music Group, said, “Developing transformational partnerships with important innovators is critical to UMG’s commitment to promoting an environment in which artists and songwriters prosper.
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