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Universal Music Group Adopts ISNI as ‘Digital Passport’ for Artists and Creators
Universal Music Group has adopted the International Standard Name Identifier (ISNI), an identifier for public personas involved in content creation.
Dubbing it a “major milestone for ISNI in the music sector,” ISNI-IA executive director Tim Devenport said UMG’s “vast catalogue and commitment to accurate creator identification will drive industry-wide improvements and awareness, benefiting artists, rights holders and service providers alike.” Unique 12-character alphanumeric code assigned to sound recordings and music videos Acts as a “digital fingerprint” to track sales, streams, radio plays, and other usage Facilitates accurate identification and management across platforms and services Global standard for uniquely identifying public personas (individuals or organizations) involved in content creation and distribution Ensures proper attribution and crediting Connects different identification systems, aiding cross-referencing and data management
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