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Universal Music Artists Gain Ability to Tease Unreleased Music on Spotify

Universal Music artists will soon be able to tease unreleased song on Spotify as part of an expanded partnership between the companies.

But fan enthusiasm can make these scraps of music go viral anyway, especially on TikTok, sending artists scrambling to write another verse, record a full song, and release it as soon as possible — hopefully to a rapturous reception. “We’re excited to broaden our relationship with Spotify through the introduction of new content offerings and collaborations that will bring deeper ‘social music’ experiences to the platform,” UMG chairman and CEO Lucian Grainge said in a statement. Spotify founder and CEO Daniel Ek added that “the forthcoming features will put more power in the hands of artists and their teams to help them authentically express themselves, efficiently promote their work, and better monetize their art.”

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