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Universal and Def Jam Expand Efforts in French-Speaking Africa
UMG and Def Jam Africa expand efforts in French-speaking countries on the continent following a partnership with Wèrè Wèrè Music founder Binetou Sylla
There are over two dozen French-speaking countries in Africa, including Cameroon, Côte d’Ivoire, Niger, Burkina Faso and the Democratic Republic of Congo. UMG has also stepped up its presence in English-speaking African countries as well, most recently with the proposed acquisition of Nigerian record company Mavin Global, the iconic label founded by Don Jazzy that is home to Rema, Ayra Starr, Crayon and Ladipoe, among others. “I know Binetou’s passion and expertise and combined with the skills of our Capitol and Universal Music France teams, this will only create more opportunities and success for the many talents from French-speaking Africa.”
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