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UnitedMasters Launches ‘Believe’ Campaign: Anycia, BigXThaPlug and Ekkstacy Share Their Journeys on Becoming Stars
UnitedMasters' Anycia, BigXThaPlug, Ekkstacy and FloyyMenor tell their experiences going independent with UM's resources and more.
Steve Stoute holds his black hat to the camera, ensuring the words written on it are visible: “The future is independence,” a slogan that predicts where the music industry is headed in the coming years. The short clips were published on Instagram and YouTube with the hashtag #BelieveWithUM, giving each artist a spotlight to detail their journey, from their early days to their ascension to star status. For BigXThaPlug, his wins in 2024 are his induction into the 2024 XXL Freshman class, earning multiple gold and platinum plaques for his singles, breaking into country music with his Shaboozey collab “Drink Don’t Need No Mix,” and embarking on his Take Care Tour with Rosama and Yung Hood.
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