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UnitedMasters Forges Direct Deal With TikTok After Merlin Negotiations Collapse
UnitedMasters signed a TikTok licensing deal after Merlin negotiations collapsed with the social video platform.
The independent label and distributor, which previously used Merlin for its TikTok license, has reached a deal with the short-form video app individually. A press release states that TikTok and UnitedMasters “share the vision and understanding that commercial use of music on platforms offers significant revenue and promotional opportunities for artists” — and that having access to TikTok’s Commercial Music Library will give UnitedMasters talent access to new revenue and promotional streams for their talent. Previously, it has landed its artists deals with major brands like Bose, Walmart, ESPN, Coca-Cola, IKEA, Dove and more.
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