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United Says Taylor Swift Concerts Drove 25% Uptick In Demand

Taylor Swift's performances are having a big influence on air travel, especially for United Airlines, which has witnessed a 25% rise in demand for flights on weekends when she performs abroad.

Budget airline Southwest, for example, stated this summer that it will add more than ten flights to meet demand for Swift’s October shows in Miami and New Orleans. This move follows the high demand witnessed during Swift’s U.S. tour last year, as her admirers, known as Swifties, are anxious to fly to see her play. Taylor Swift continues to be a major cultural and economic force, not only in the music world but also in industries like travel and tourism.

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