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UMG Partners With AI Music Company KLAY
Universal Music Group has entered a strategic partnership with AI music company KLAY.
Last week, UMG’s deal with Soundlabs produced an AI-powered Spanish translation of “Rockin’ Around the Christmas Tree” by Brenda Lee, just in time for the holiday season. Michael Nash, executive vp, and chief digital officer of Universal Music said, “We are excited to partner with entrepreneurs like the team leading KLAY to explore new opportunities and ethical solutions for artists and the wider music ecosystem, advancing generative AI technology in ways that are both respectful of copyright and have the potential to profoundly impact human creativity. Attie, founder and CEO of KLAY added, “Research is critical to building the foundations for AI music, but the tech is only an empty vessel when it doesn’t engage with the culture it is meant to serve.
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