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UMG Is ‘In Conversations’ With Multiple Streamers on Super-Premium Tiers. That’s Good News for Everybody
UMG and music streaming services are discussing superfan plans. That's good news for the industry, including artists, DSPs and record labels.
That was the message sent by Universal Music Group (UMG) chief digital officer Michael Nash during the company’s fourth quarter earnings call on Thursday (March 6), during which he noted that the label is currently in talks with all of its streaming partners — not just Spotify — about super-premium tiers. This next stage of streaming will see it evolve into a more sustainable and growing, artist centric ecosystem that improves monetization and delivers great experiences for fans.” Offering multiple tiers rather than a single subscription plan, Grainge said, “enabl[es] us to segment and capture customer value at higher than ever levels.” Spotify is known to be working on a superfan product — CEO Daniel Ek revealed in February that he is testing an early version — but Nash suggested other streaming services could follow suit.
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