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UMG and Amazon Music Expand Global Partnership to Usher in Streaming 2.0
UMG and Amazon Music expand their partnership, embracing "Streaming 2.0" as both companies aim to enhance artist-to-fan engagement and reduce fraud.
UMG laid out its Streaming 2.0 strategy — focusing on innovation, consumer segmentation, geographic expansion and higher average revenue per user (ARPU) — at the company’s capital markets day gathering in August. Steve Boom, vp of audio, Twitch and games for Amazon, noted that the expanded partnership would redefine streaming services by introducing more artist-to-fan connections through innovative products and exclusive content. The two companies expanded their working relationship in 2022 as well, providing Amazon Music and Twitch users with greater access to UMG content, including live streams, spatial audio, artist merchandise and other exclusive experiences.
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