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UMG & UCLA’s Herb Alpert School of Music Launch Berry Gordy Music Industry Scholarship


Universal Music Group and UCLA's Herb Alpert School of Music have launched the Berry Gordy Music Industry Scholarship to support students.

According to the press announcement, the scholarship is also aimed at directly supporting Sounds of the Future’s “invest” pillar, which is focused on “advancing the commitment to schools, institutions and community-led programs that preserve and pass down the creative legacy of Black music for generations to come.” Included among the investment initiatives launched by Sounds of the Future this year thus far are donations to two nonprofit organizations: Roots of Music in New Orleans and Girls Make Beats in Los Angeles. And, in honor of Black Music Month, UMG hosted an immersive art installation at its Santa Monica, Calif., headquarters, curated in partnership with the Brooklyn-based archive concept shop BLK MKT Vintage.

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