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UMG & Ex-Endeavor Exec Patrick Whitesell Form Joint Venture to Extend Artists’ IP Beyond Music
Universal Music has teamed up with Patrick Whitesell's WTSL to extend artists' IP beyond music into film, TV, fashion, consumer products and more.
Indeed, the music giant has been a force behind projects like ABBA ‘s smash hit avatar show; become a major investor in blockbuster artist-led brands including Dr. Dre ‘s Apple-acquired company Beats; and even opened a UMusic hotel in Madrid back in 2023. “We exist at the center of a vibrant ecosystem of partners from the worlds of technology, brands, retailers and media who recognize the power of our artists to shape culture globally,” Grainge said in a statement. “With this new venture we will be able to leverage Patrick’s deep experience in successfully creating non-traditional business models with world-class IP to accelerate the expansion and monetization of our ecosystem to the benefit of our artists and partners.”
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