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Um, Is NewJeans Okay?


What HYBE’s public fight with the head of ADOR has to do with the girl group — and the rest of K-pop.

Since grabbing the world’s “Attention” with their July 2022 debut, NewJeans — the K-pop group made up of members Hanni, Minji, Haerin, Danielle, and Hyein — has topped the Billboard 200, scored collabs with Apple and Coca-Cola, and inspired some truly … unforgettable covers. This conflict first went public on April 22, when newsbroke that HYBE had begun an audit of ADOR over allegations that CEO Min Hee-jin was planning a hostile takeover for independent management rights of the label (and thus NewJeans). During the emotional two-hour event on April 25, Min Hee-jin cried, cursed, suggested that people in her life have worried that she would try to kill herself because of this situation, and made a weird comment about NewJeans’ Minji being way prettier when she was younger.

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