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Ulrika Jonsson insists she is proud of her sexy lads' mag photoshoots and denies they were 'misogynistic and objectifying' as she says she 'felt completely in control'


The TV personality, 56, appeared on the covers of a slew of the biggest magazines - known for their scantily clad female celebrity cover stars -  back in their heyday in the 90s.

But the popularity of the controversial publications soon waned, as they drew backlash for objectifying young women for the purpose of male gratification, and circulation dropped rapidly, causing the majority to shutdown. Ulrika fumed: 'We were enjoying ourselves and proving that women are capable of having morals, opinions and wanting sexual equality at the same time as pulling sultry poses in revealing clothes and exuding sexiness.' Discussing backlash she received at the time, Emily continued: 'It's the stuff that happens because of that it's the people that can't control their sexually aggressive thoughts that ruin it later.

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Ulrika Jonsson

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