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UK News Networks Will Not Be Able To Counter Deepfakes On General Election Day, Says Head Of ITN


ITN boss Rachel Corp has talked General Election, deepfakes and generative AI; she runs ITV, Channel 4 and Channel 5 News

British news networks will be unable to counter dangerous deepfakes and misinformation swiftly on the day of the general election, the CEO of ITN has raised. “If something emerges of Rishi Sunak high-fiving Vladimir Putin and it’s spreading then we can’t counter that, so there is a danger there,” Jupp told the Deloitte and Enders Media & Telecoms 2024 and Beyond Conference in London. Last year, Corp urged lawmakers to consider journalism within the AI regulation debate as the next UK general election drew near, citing issues regarding deepfakes.

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