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UK Branded Content Execs Launching Production Biz House Of Oddities


EXCLUSIVE: A pair of UK execs are unveiling a plan to bring TV commissioning and brands closer together, as they launch London-based content agency and production firm House of Oddities (HOO). Sach…

EXCLUSIVE: A pair of UK execs are unveiling a plan to bring TV commissioning and brands closer together, as they launch London-based content agency and production firm House of Oddities(HOO). Prior to Argonon, which counts The Masked Singer producer Bandicoot and Leopard Pictures among its ranks, the pair led News UK’s Bridge Studio and have worked with numerous networks, streamers and production companies. Imbuldeniya told Deadline the founders were aware they are launching HOO at a tough time for TV in the UK, with Channel 4 set to make 200 staff redundant, many freelancers out of work and streamers appearing to pull back on original content spend.

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