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UK Actors Union Threatens Court Action To BBC, ITV, Disney & Pact If Members Rights Are Breached Over AI
Equity has threatened court action over AI to the BBC, ITV, Disney and Pact in an open letter over training artifcial intelligence models.
In an open letter to bosses at the BBC, Disney, ITV and producer trade body Pact, Equity pulled no punches in delineating what it expects from both past and future use of British actors’ rights in the development of the thorny and invasive tech. “An urgent conversation is therefore needed to ensure that any such new exploitation of rights-protected content in the context of AI is carried out with full respect and recognition of performers’ property rights and applicable data protection laws.” In the letter, Equity sets out the background to actors’ rights under the Copyright, Designs and Patent Act 1988 and UK General Data Protection Regulation, and argues why frameworks need updating.
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