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UFC & WWE Parent TKO Group Invests In EverPass Media, A Distributor Of NFL Sunday Ticket And Other Sports Properties To Commercial Businesses
UFC/WWE parent TKO Group Holdings has invested in EverPass Media, a distributor of sports programming like NFL Sunday Ticket to commercial businesses.
UFC and WWE parent TKO Group Holdings has made an investment in EverPass Media, a distributor of live sports and entertainment programming to commercial businesses. Founded in 2015 by Adam Hirsen and Matt Gibbs, UPshow provides on-premise entertainment and performance marketing for some 30,000 screens at hospitality, healthcare, automotive services and fitness locations across the U.S. Its platform encompasses an entertainment library of more than 500 ad-free channels, with live event streaming, hyper-local sports, breaking news, viral videos and second-screen engagement features. Adding UPshow’s impressive technology stack to our existing and growing content library gives us the infrastructure to continue to scale our business model and innovate around the out-of-home viewing experience while also giving business owners complete control of their entertainment content.” He added that Shapiro’s “leadership and expertise will support our continued growth as we look to be at the forefront of the shifting sports, media and entertainment ecosystem.”
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