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U.S. Unscripted Producers Head For International Market To Combat Work-For-Hire Drought
Unscripted producers from the U.S. are seeing international business as a route out of the work-for-hire drought in the states.
They weren’t wrong: A batch of small to mid-sized U.S. unscripted producers had made the journey across the Atlantic to find new business that simply hadn’t been necessary before the ongoing market contraction began hitting budgets and reducing their revenues. In December last year, the SK Global-owned biz hired former Zodiak exec Stéfanie Gelinas as EVP, Global Formats and Development to work on show such as Korean series Immortal Songs and Discovery’s Survive the Raft. Daly says the partnerships are vital, “as a means to ensure success — not only allowing for a lower-cost model to be possible, but the ability to place formats outside the U.S.” That in itself is “not novel,” she admits, “but in the climate we are, it felt like a smart way to align with territories outside of the U.S. We’re not a global company with multiple satellite entities.
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