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U.S. Olympic Committee Sues Logan Paul’s Energy Drink Company

The USOPC alleged that Prime Hydration used trademarked phrases to advertise its product in association with the Olympics.

In a lawsuit filed in the United States District Court for the District of Colorado on Friday, the Olympic Committee alleged that YouTube stars Paul and KSI ’s energy drink company, PRIME, had been using trademarked symbols and phrases as part of a recent promotion featuring NBA star and 2024 U.S.A. men’s basketball team member Kevin Durant. The lawsuit seeks all of the profits that Prime derived from products that infringed on Olympic trademarks as well as “millions of dollars” in damages to be determined at trial. The suit pointed in particular to a Prime Hydration drink that featured Durant, the star forward for the Phoenix Suns, who is trying to win his fourth gold medal this summer as a member of the U.S. Olympic basketball team.

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