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U.S. Music Consumption Saw Double-Digit Growth in 2023 as Streaming Surged, Sales Rebounded
Helped by a dominating year from Taylor Swift, U.S. album consumption grew 12.6% to 1.1 billion units.
Taylor Swift dominated the U.S. market in 2023 by accounting for 1.8% of music consumption and one out of every 78 audio streams, according to Luminate’s 2023 year-end report released Wednesday (Jan. 10). The streaming market picked up momentum in 2023 despite on-demand services already reaching mainstream status and subscription prices increasing in recent years. In terms of growth rate, World music — which also includes J-pop, or Japanese pop, and Afrobeats — topped all other genres with a 26.2% increase in U.S. on-demand audio streams to 5.7 billion.
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