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U.S. Consumers Pay Average of $61 per Month for Video Streaming Services: Study
Deloitte's 2024 Media Trends report found Americans pay $61/month for streaming video, and that 36% think the cost is too high.
According to Deloitte’s latest report, churn has softened a bit but still remains high: 40% of consumers said they canceled any subscription VOD service in the previous six months down from 44% last year. “Streaming services have reached a pivotal moment,” said Jana Arbanas, vice chair at Deloitte and U.S. telecom, media and entertainment sector leader. About 42% of those surveyed said videos on social media are “much more” diverse than TV shows and movies; that figure is 60% among Gen Zs and over 50% among multiracial (57%), Black (56%), LGBT (55%) and Hispanic (53%) respondents.
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