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U.S. Army’s $11 Million Deal With The Rock Backfires Spectacularly

The Army reportedly spent millions getting Dwayne ‘The Rock’ Johnson and his United Football League to drive up recruitment, only to end up losing enlistments.

“In terms of The Rock, it’s unfortunate he was pulled away at a time when we expected him to be present with us to create content for his social media channels,” Col. Dave Butler told Military.com. The UFL, a minor league competitor to the NFL co-owned by Johnson, would have placed military ads during games and on players’ uniforms, but the deal was “so catastrophic,” as described by Military.com, the army projected it may have lost as many as 38 enlistments. Laura DeFrancisco, a spokesperson for the Army Enterprise Marketing Office, passed on an interview with Military.com and told the outlet that the documents were taken “out of context,” but did not comment on whether there were factual errors.

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