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U.K. Writers Decry ITV’s Plan to Use AI to Generate Show Ideas: ‘They Would Be Better Off Investing in Screenwriters Rather Than Gimmicks’
The Writers' Guild of Great Britain is among a number of creatives to criticize ITV over plans to use AI to generate ideas for TV shows.
Jack Rooke, creator of BAFTA-winning Channel 4 comedy “Big Boys,” added: “ITV are neglecting to realise their most successful scripted projects have always been born out of real life human experience. Recent hits like ‘Mr Bates Vs The Post Office’ and long running soaps like ‘Coronation Street’ have quite literally shaped, reflected and changed our society, and they are shows built by real life writers, creating characters we have loved for decades.” ITV and their channel executives should be further investing in creative writing talent to continue developing mainstream stories for audiences, as opposed to cost-cutting in de-humanising ways.
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