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U.K. Equity Stands in Solidarity as SAG-AFTRA Strikes Hit Video Game Giants


Equity, the U.K. performing arts and entertainment trade union, has issued a statement of solidarity in response to SAG-AFTRA's video game strike.

The strike affects major video game companies signed to SAG-AFTRA ‘s Interactive Media Agreement, including Activision, Electronic Arts and Disney Character Voices. Barclay highlighted ongoing concerns in the U.K. video game industry, including the lack of safeguards to protect performers from unregulated AI use, health and safety issues and stagnant pay. The union explains that it cannot ballot for a strike due to restrictive U.K. industrial relations legislation and the lack of collectively bargained agreements with major U.K. video game vendors.

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