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Two-Thirds of US Adults Would Rather Wait for Movies on Streaming

Exclusive: A new HarrisX poll finds that two-thirds of US adults would rather wait to watch a movie on streaming than go to a theater.

“Despite this causing some upheaval for the industry, it also means that the demand for content is only increasing – nearly half of consumers say they stream movies weekly, more than 7x as frequently as those who do so in theaters.” For those of us more aligned with Nicole Kidman’s opinion on the matter, it is “the experience of watching a movie on the big screen” that brings in 59 percent of patrons. It captured responses from more than 1,000 U.S. adults, and weighted them by gender, age, race/ethnicity, region, and income where necessary to reflect the population.

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